Six Factors That Effect The Sale
Of Your HOME...And Who Controls ThemControlled by Seller1. Product
If the property shows poorly, or has major defects which cannot be or are not corrected, a sale may not take place until the defects are corrected or until the price is adjusted to compensate for them.
2. PriceIf the product has not sold after a reasonable length of time but other similar properties have sold, then a price reduction may be in order. If this is true and the price is not reduced, the price may delay or prevent the sale. The appraisal will be based on the most recent sales in the area and the property must appraise no lower than the sales price.
Controlled by The Market*3. FinancingIf the financing costs too much, or if the Seller requires a higher down payment than most people buying in that area are paying, then the financing may delay or prevent the sale.
4. TimingThe timing is the condition of the real estate market at the time of the sale. It may be a Seller’s market or a Buyer’s market. Neither the seller nor the real estate agent can change the condition of the market at the time the property is for sale. It must be accepted for what it is.
5. CompetitionEvery Buyer makes decisions about which home to buy and how much it is worth by other choices available at the time of purchase. The supply of other homes the Buyer will compare with your home is constantly changing from week to week and month to month. The current competition always affects the Buyer’s opinion of your home and what they will think it is worth. So the question is, what will be the Buyer’s other choices at the time they are shown your property?
Controlled by Realtor6. Marketing
My marketing is unique. However, even the very best marketing has its limitations because promotion cannot overcome any of the first five factors if they are out of balance and are not corrected.
*Neither the Seller nor the Realtor creates or controls the market. All the Seller and the Realtor can do is work with the information available from the market and place the home in a favorable position in regards to the other homes on the market.
The market changes continuously so communication of the market changes from the Realtor to Seller is vital. So, in addition to the best Marketing, I will supply you with a constant flow of information which will help you determine if:
The PRODUCT is right…….the PRICE is right…...the FINANCING is right ….
And what the TIMING and COMPETITIONS are.
Thinking of selling your Knox county home? Contact me to put my marketing experience to work for you? And visit my website to get the current market value of your home.
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